a) See how the campaigns will perform with the video pins we tested and.When it came to retargeting, we served ads to anyone who viewed their website after they clicked a Pin… as you normally would. We also created 1-10% AALs based on these emails plus 3, 7, 15, 30, 90, 180, and 365 day website visitors audiences. We created audiences that included a lookalike (or what pinterest calls an “actalike audience” or AAL) of their purchasers emails. To start with we started 10 campaigns with a $50 budget. You can setup as many as you want, but we started with just 4. So – we set up campaigns in the Pinterest account. They sell awesome products, have a great brand, and are a brilliant company. We are spending around $15,000 per day and generating $3M per month in Shopify. We had been running FB ads for this client for about 8 months before we launched Pinterest. So you need to consider this when running ads on Pinterest. Their conversion window is up to 30 days after the first click, and even if they triggered the sale they won’t take credit for it. However, Pinterest tracks conversions differently. On Pinterest, you will get purchases for half as much as you will pay on Facebook. That perfectly overlaps with this brand’s target market. On Pinterest, we spent around $1k per day… $30k per month on average.įirstly, the target demographic for the platform is women over 25. In the post, I’m going to reveal exactly how we did it. With total revenue of $1.29MM at a ROAS (return on ad spend) of 11.12 and a CPA of $5.18. We’ve spent $116,000 and generated over 22,500 products sales. In that time… the results have been nothing short of amazing. Out of respect to them we can’t be any more specific about the product.īut there is nothing overly unique about it that contributes to this result. Today, we’ve got something crazy to share with you.įrom November 2020 to now… we’ve been heavily testing Pinterest ads for a client that sells Home Decor products.
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